About the Founder

A young girl rode in the backseat of her mother's car staring at big, flashy billboard advertisements for some of the most well-known brands. She was always intrigued by the creative wording, graphics, and design plastered across the highway.

Who knew there was a whole career for people like her.


Meet Racquel Lee.

After graduating from Texas Christian University with a B.S. in Communication, Racquel went on to progress in her career with some of the most known companies in media, finance, retail, and entertainment like the The Walt Disney Company, Goldman Sachs, 7-Eleven, JCPenney, and the Tom Joyner Morning Show. She brings her advanced skills and background to businesses that want to create and define a clear brand story. Racquel crafts creative strategy, details communication plans, secures noteworthy PR coverage, curates digital content, and speaks to the masses. 

She believes that rediscovery is possible for everyone—no matter their stage of business. Filled with laughter and a fresh, yet mature perspective, Racquel strives to fulfill her purpose while setting the standard in leadership and service.


When she's not transforming brands, she's figuring out the new mom life alongside her husband and baby girls or checking out the latest brunch spot in town.

The brand
The baby
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