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About us

We know...

Your business is your baby. You care for it. You invest time in it. You guard it with everything you have. Your mission and values are expressed in your work everyday, but now you’re ready to turn it up a notch.

That's where we come in.

You have big dreams, crazy plans and a towering vision that keeps you up at night. We have keen creativity, thoughtful strategy and tailored expertise to help get you there. It’s a win, win.

From startups to established platforms, we’re all about leaving your customers connected, confident, and ready to commit to what you offer.

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"BrandBaby didn't start overnight. Truth is...this journey has been in the works for quite some time. As I worked my way through my corporate career, there was always one thing that remained consistent. Rediscovery! No matter where you are with your idea or brand for your business, it's never too late to return to the drawing board."

- Racquel Lee

  Founder + CEO

Our Values

Passion

Integrity

Do what you love and love what you do. Our work never feels like work — new challenges are met with enthusiasm. It’s our hope that clients feel our passion everyday.

We’re not concerned about what’s in it for us. We offer recommendations and present check-mate moves that make sense—even if it means less money in our pocket.

Fun

Laughter is good for the soul.

Our sense of humor creates an enjoyable workplace, creative atmosphere for top of the line innovation, and thriving team members.

Dependability

Imagination

We always deliver what we promise: to go above and beyond, to meet every deadline and to communicate proactively. 

Something isn’t working? Scrap it. After all… imagination is arguably the purest form of exploration. So we play, collaborate and rediscover new possibilities for our clients and for ourselves.

Partnership

We’re invested in everything you do. Just think of us as the newest extension of your team. We believe in partnering alongside our clients…not just working for them.

We look through the eyes of our clients, their challenges and their projects to come up with a rock-solid plan that lasts. 

Our Process

Here's what to expect when working with us: 

01

We listen

Each project starts with a complimentary 35-minute consultation to hear what's on your mind. A proposal and brand questionnaire are sent as a follow-up to capture additional details and establish direction.

02

We strategize

03

Finalize your best-fit package and our expert team visits the drawing board to research your market, competitors, and dream up the master plan. Every detail is combed out just for you.

We present

We present you with our best recommendation. Example page  spreads and layouts are produced. Any revisions and/or redirection will be discussed during this time. After your sign-off, we'll start creating in the lab!

04

We deliver

When you're pleased with our work, we'll celebrate a successful launch and transfer over all deliverables for file access. Now the real fun begins as we get the new you in front of your audience!

What we do best

We help position our clients at the forefront of their industry with targeted strategy, meaningful relationships, and a crafted story to tell.

Check out our services here:

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Ready to talk about your baby?

Make the first move

Dallas, TX

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